Using the Yoast SEO Plugin

Using the Yoast SEO Plugin

There are a lot of SEO Plugins out there for WordPress, but Yoast is definitely the most popular and the one that I would recommend. It has a lot of great features, and it doesn’t cost you a thing! There is a premium version that you can purchase for $89 a year and it does have some really useful features, but if you are in individual or small business the free version is definitely useful. You can always upgrade to premium later. Here are a couple of my favourite features of the Yoast SEO plugin.

Content Analysis

The best feature of this plugin in my opinion is the content analysis feature. As we mentioned in previous articles, writing strong content is your best tool to get a good ranking in Google. The plugin lets you choose the title and meta description that will show up in your listing in Google instead of it just defaulting to the standard WordPress ones. This can be really helpful for boosting your rank on specific keywords, but also for bringing in more human users as you can use a description that is more eye catching or attention grabbing. You can also set up templates for different types of pages, so you don’t have to re-enter the information on every page.

Strategic Content Visibility

Sometimes you have a page or section of your website that you would prefer to keep out of the Google listings. It’s fairly simple to block a single page using robots.txt, but what if you have a category, tag, or custom taxonomy that you don’t want listed, there could be hundreds of pages in that. It would be pretty time consuming to list each page individually, but using the Yoast SEO plugin it is a one-step process! Why would you want to do this? There might be a page or section that you’d prefer to keep private, or you might want to block them from crawling duplicate content on your site (which lowers the ranking).

Those are my two favourite things about the Yoast SEO plugin, but it has way more feature like:

  • Breadcrumbs
  • Canonical
  • Permalink clean up
  • Clean up head section
  • XML Sitemaps
  • RSS enhancements
  • API Docs

Install it and check it out for yourself!